JVL stands for “just victorious living” which in essence encompasses the mantra of our company which was founded almost twenty years ago.

JVL’s core belief, is that physical health will flow through and lead to financial wealth, spiritual health and so much more it’s not just about training hard, eating right or using the right supplementation – it’s about even more than that, and JVL has been at the forefront of bringing athletes, corporate individuals, housewives and just the entire family closer to their wellness goals. JVL is a holistic lifestyle brand with a difference. The advice gained from a professional athletes’ perspective is part of the JVL gift we offer our JVL tribe members. We refer to our clients as our tribe. You need a tribe surrounding you to achieve greatness and we, at JVL, live for creating exactly that. A close nit service and offering with a difference to each client. 

With in- house advice and regulation of our clients’ progress, JVL is a leader in this Industry. Advice that has been proven to sculpt results for everyone from pregnant ladies, fitness gurus or corporate individuals, you will be sure to find the products and specialist advice to suit your need. We have maintained financial strength over the past 20 years and we have grown exponentially over this time.Our experience shows in the services we offer our customers. Our customers become clients for life and eventually, this flows through into their families. From there the “tribe-concept” The Retail Outlets Specialize in: Nutrition advice and plans, training advice and plans, pregnancy wellness guidance and products, supplementation schedules and products, tanning and anti-ageing products and related sports apparel.






Our wellness stores are aimed at being an approachable supplementation destination, suitable for the entire family with a holistic method of approaching wellness.Customers are able to get nutritional guidance, premium products and advice on training by seasoned athletes and corporate believers in health. We also offer pregnancy fitness and nutrition advice, as well as premium products specifically
formulated for mom and baby. Gone are the days of big tubs and the real supplementation approach. We believe we are changing the look and feel of the wellness industry and this filters through into our in-house brand and the entire corporate identity of not only the JVL brand but each store as well.



JVL prides itself in its scientifically formulated organic range of premium nutritional products that cater for healthy diet plans, including vegetarian and vegan offerings.



is JVL’s quality sport and leisure clothing range.
It forms part and parcel of offering the lifestyle experience that comes with a prestigious health brand. The clothing represents the JVL brand with the appropriate motivational slogans attached to our garments to motivate and inspire the masses.





JVL has made important strategic associations with key individuals and organizations. This has helped our brand to reach a staggering 500 000 people across all of our social media platforms over the years, with growing numbers daily.






JVL has always been involved in endurance sports, with initiatives and sponsorships from school level, right up to competing professional athletes. We are now a proud sponsor of the Vodacom Blue Bull rugby team as well. This association has opened up many opportunities that we are excited to share with our partners moving forward.